Nikon D90 Price -- Breaking News

Latest Nikon D90 Price Survey

Read this before you buy Nikon D90 gear

Nikon D90 Price Survey Results

The new Nikon D90 camera is quickly becoming a massive success. Buyers love it because it is the first DSLR that can shoot true 720p high-def video along with professional quality stills.

The Nikon D90 camera delivers major improvements against the previous model, the D80. The D90 brings 12.3-megapixel richness, rapid 4.5fps for action shooting, high speed 11-zone autofocus, improved white balance detection, and a 3-inch, 920,000-dot color LCD monitor.

Because of my love for the camera, I've created this website that tracks Nikon D90 price and availability.

My latest survey of the market is dominated by the news that many retailers simply don't have any Nikon D90 cameras available at any price. If you plan to buy Nikon D90 bodies or lenses, your choices may be limited.

High demand is causing shortages in the market. See the info below for the results.

Here's what's happening:

Photokina - At the Photokina show, everybody was talking about the Nikon D90 price. Not only is it low enough to represent extreme value, it's 25% below the target experts expected based on the features the Nikon D90 camera delivers.

Broad Appeal - The Nikon D90 camera is the first to incorporate both pro-quality still images and true HD video. Because it can be used in all situations, many people are looking to buy Nikon D90 cameras, and demand is high.

Unique Position - Because no other cameras delivers this combination of pro-level photos and HD video, the D90 occupies a unique position in the market. This causes pressure on the Nikon D90 price..

Geotagging - As if that wasn't enough, Nikon has also announced an optional GPS unit for the Nikon D90 camera. Photographers who use photo-sharing sites like Flickr are lining up to buy Nikon D90 cameras, and they're placing their orders now for the GPS option.

Limited Quantity   - Because the Nikon D90 camera is brand new, production is still ramping up. This means that many dealers can't get their hands on inventory at any price.

Do you see what I see in my latest market survey?

Almost nobody has Nikon D90 camera bodies in stock!. And none of the established retailers are discounting, so Nikon D90 price differences are minimal.

It looks like shortages will continue for the foreseeable future. All the other DSLR manufacturers announced their product plans at Photokina. Nobody has anything in the pipeline that can compete with the Nikon D90 price. This will continue to create shortages for the next several months as market demand continues to increase.

Since prices are equal, service and reputation are critical. Click here to see my current Nikon D90 price recommendation .